Problems

• We were looking to make our research recruiting processes much more efficient to allow us to recruit more projects

  without needing to increase headcount

• We had our panel in Mailchimp, but didn't have much data about our respondents, so

  we had to email our entire panel

  for every project.
• It was painful to have our survey tool live separately from emailing, and from our panel - and it was not efficient, and

  too much unused data

  .
• We used a survey tool to screen participants, but it became an increasingly unreliable as a service and

  made GDPR compliance laborious and cumbersome